Impact Assessment
E2AC Impact Assessment Scale (IAS)
How do we measure the impact of content on an audience member?
In partnership with behavioral health researchers and PhDs, E2AC has developed the first-of-its-kind measurement tool to better understand how content can catalyze behavioral change.
Any questions please email us at info@e2ac.org.
The IAS launched on April 1, 2023 at E2AC’s Social Impact Film Festival.
Interested in utilizing it for your own content, festival, or channel? Get in touch!
Why we need the E2AC Impact Assessment Scale
If you're like us, you know content can change people for the better.
So while grantors, investors, and donors demanded metrics and ROI, it's been hard to prove that.
Until now.
We designed, developed and evaluated an Impact Assessment Survey (IAS) using a systematic scientific method to evaluate social impact entertainment. And in this evaluation is opportunity.
What is the E2AC Impact Assessment Scale?
By working with data scientists, professional behavioral health researchers, and content professionals, E2AC is leading the way in measuring the impact in "social impact entertainment."
The result is profound: a way to report tangible social impact that a filmmaking team can point to when speaking with audience members, investors, and supporters.
How does E2AC Impact Assessment Scale work?
Step 1: Screening
You can screen your content in any way and any time you wish. Live, virtual, hybrid, web, streamer. Up to you!
Step 2: Provide your audience with the IAS link
The IAS form is available 24/7/365 and free for our social impact partners. Just ask and we'll provide the password.
Step 3: Get results.
E2AC will provide you an exported spreadsheet of your results (less responders' personal info) so you can use and report.
FYI! E2AC’s own streaming channel, E2AC+, is available on all Roku, Amazon Fire, and web devices — and we offer anytime, complimentary screenings to strategic partners to utilize the Impact Assessment Scale.
The easy to use Google Form format takes only 1-2 minutes to complete. Results are sent in real time to E2AC’s private results spreadsheet and shared with partner when ready.